Arlington, Texas – Biz Talk Radionetworks announced the rebranding of Business Talk Radio Network (BTRN) to BizTalkRadio. With the rebrand comes a new partnership with BizTalkRadio’s sister network, BizTV.
Center Post Holdings, the parent company to both BizTalkRadio and BizTV, purchased BTRN last October with the idea of rebranding the network to co-market both the TV and radio properties.
“We are excited to offer a broader marketing strategy to our program partners and affiliates,” said Scott Miller, Executive VP of Center Post Holdings. “We feel we offer a unique format for small business owners, entrepreneurs and people looking to manage their family’s assets.”
“The rebrand will give our radio hosts the opportunity to expand to TV and bring some of the TV shows to radio,” says Jeff Weber, President of BizTalkRadio. “This move also sets our radio network apart, in that we can market our local radio affiliates on our local TV affiliates.”
BizTalkRadio currently has over 300 radio affiliates and growing. BizTV tripled its distribution in the last year, currently available in 21 markets serving close to 30 million broadcast homes.